Every year in January, a group of our buyers attend the Surf Expo tradeshow in Orlando, Florida to check out the newest collections from some of our top apparel brands. The show includes over 2,000 booths with everything from apparel to surf hard goods. It also features a full line-up of fashion shows and product demonstrations. Compared to other tradeshows, Surf Expo has a laid back atmosphere that makes you feel like you are walking and shopping the pier in Southern California, even though it takes place inside a convention center!
This past week our buyers went to Surf Expo to see the new Fall lines for Fox, Quiksilver, Roxy, Hurley, Billabong, and Volcom. Up and coming brands like Amuse Society, Spirit, Rowdy Gentleman, and Fraternity Collection were also there to show us what they have in store for the upcoming seasons.
Here’s a look inside the show and a sneak peek of what’s to come at Glik’s!