Meet Danny Foruzesh, the owner of the L.A. based clothing brand, Love Stitch. With innovative designs and quality construction, Love Stitch provides consumers high-quality fashion at a great price. Their breathtaking in-house prints, unique construction techniques, and quality fabrics continually spellbound us. Glik’s had the pleasure of sitting down and talking with Mr. Foruzesh about the Love Stitch brand, their journey, and what’s to come.
How did Love Stitch Clothing start?
We’ve been in business for about 30 years. Before, we had another label called “Aziz,” which was a junior brand. Just through the course of us doing business, we got tired of working through the junior retailers because they weren’t appreciating what we were bringing to the table. So we decided to restructure our business and come up with a new label. Now we concentrate more on boutiques, and it has allowed us to be more creative and do what we do best, which is bringing good quality product to customers that can really appreciate what we are making.
Where does the inspiration for your pieces come from?
We have a great design staff that understands the direction of what we want to do. We do a lot of Internet searching, shopping, traveling and that’s where most of our inspiration comes from.
What do you feel sets Love Stitch Clothing apart from other brands?
I think we bring a true perceived value of what garments are worth. We felt that when shopping the market, a lot of brands were charging a little too much than what the garments were actually worth. So we figured there was a niche where we could do the same thing–just as good, but bring it to the price level where it benefits the consumer.
What does fashion mean to you?
It’s a way of life. I think it’s a way of self-expression. A person has the ability to really express who they are through the way their clothes and accessories are put together.
Pictured above: The Love Stitch Genie Jumpsuit Romper
What is your current favorite Love Stitch Clothing piece?
We have this amazing poncho that’s very tribal, and I think it’s a very well executed piece. It has an amazing boho feel that we strive to achieve. IMP5640 is the style number.
What can we expect from Love Stitch next year as far as new developments?
The majority of our own prints are actually in-house designed. I’m very excited about the new print line that we’ve been able to come up with for the spring. It’s well executed and I think it sets us apart from the rest because it’s not a market print. We are actually taking the time to come up with our own concepts.